Privacy Policy
1. About this policy and who is responsible
Anem Exclusives Ltd is the controller of the personal information we use to operate anemexclusives.com, sell goods, and handle customer and trade enquiries.
We are registered in England and Wales under company number 13413799.
Registered address:
28A Marne Crescent
Rochdale
England
OL11 5DN
VAT number: GB469149942
For privacy enquiries, email sales@anemexclusives.com.
This policy explains what information we collect, why we use it, who receives it, how long we retain it, and your rights. It applies when you visit the website, create an account, place an order, make a trade enquiry, contact us, or exercise a return or other legal right.
Our Cookie Policy provides more information about cookies and similar technologies. https://anemexclusives.com/cookie-policy/
2. Information we collect
The information we process depends on how you use the website.
Identity and contact information
Your name, email address, telephone number and, where supplied, your business name and business contact details.
Order and delivery information
Products, quantities, order number, billing and delivery addresses, delivery instructions, payment status, transaction reference, shipping updates, invoices and order history.
Account information
Your account name, contact information, settings, and information needed to maintain and protect your account. Please keep your password confidential.
Enquiries and customer-service records
Messages, trade enquiries, complaints, returns, refund requests and our correspondence with you.
Website and device information
Your IP address, browser and device details, pages requested, approximate location derived from your IP address, error and security logs, basket and session information, and cookie choices collected by the website.
Marketing preferences
Whether you have asked to receive or stop receiving promotional messages and records of those choices, if marketing is offered.
You provide much of this information directly. We may also receive delivery updates from carriers and technical information from the website and its service providers.
If Stripe or WooPayments is enabled, we may receive payment confirmations, transaction references and fraud-related signals from Stripe.
If you give us another person’s delivery or contact information, please ensure they know that you are providing their details for the order.
If Stripe or WooPayments is enabled, Stripe will process card payments. We will receive information needed to administer the transaction, such as its result and reference, but we will not need to receive or store your full card number. Please do not send card details by email.
3. Why we use information and our lawful bases
Under the UK GDPR, we need a lawful basis for each use of personal information. The relevant lawful basis may differ depending on the circumstances.
Taking and fulfilling an order
We use information to process payment, arrange delivery, provide order updates, handle returns and respond to order-related requests.
Lawful basis: Necessary to perform a contract with you or take steps you request before entering into a contract.
Handling trade enquiries and business customers
We use information to respond to trade enquiries and manage relationships with business customers and their representatives.
Lawful basis: Our legitimate interest in responding to enquiries and managing business relationships. Where an individual is personally a party to a contract, the contractual basis may apply.
Accounting and legal records
We maintain invoices, VAT records, accounting information and other records required by law.
Lawful basis: Legal obligation.
Website and transaction security
We use information to secure the website, detect misuse or fraud, resolve technical problems, and establish or defend legal claims.
Lawful basis: Our legitimate interests in protecting the business, customers and website, and legal obligation where applicable.
General enquiries
We use information to respond to enquiries that are not connected to an existing contract.
Lawful basis: Our legitimate interest in responding to people who contact us.
Promotional messages
If we offer promotional emails or text messages, we may use contact information and marketing preferences to send them.
Lawful basis: Consent where required by electronic-marketing rules, or our legitimate interest where the law permits us to contact an existing customer about similar goods and the required opt-out is provided.
Optional cookies and tracking
We may use optional analytics, advertising or other cookies if those services are enabled.
Lawful basis: Consent where required. Please see our Cookie Policy.
The legitimate interests mentioned above are limited to carrying out the stated activities reasonably while considering your rights.
We do not treat a purchase, a website visit, or reading this policy as consent to marketing or optional tracking.
We need certain information, including your name, contact information and delivery address, to process an order. If you do not provide it, we may be unable to complete your order.
Providing marketing information or accepting optional cookies is not required to purchase from us.
4. Who receives information
We share information only when it is needed for the relevant purpose. Recipients may include:
- Stripe, if Stripe or WooPayments is enabled, to process online payments, authenticate transactions and help prevent fraud.
- Delivery and fulfilment providers, to deliver parcels and provide delivery information.
- Website hosting, maintenance, email and shop-service providers, to operate and secure our systems.
- Accounting, tax and professional advisers, to maintain records and obtain advice.
- Regulators, public authorities or other parties where disclosure is legally required or necessary to protect or establish legal rights.
If we use a marketing service in the future, we may provide it with the contact information and preferences needed to send messages on our behalf in accordance with this policy.
If the business or its assets are transferred, relevant records may be shared with a prospective or actual buyer, subject to appropriate protections.
Some providers, including Stripe, may process information under their own privacy notices for their separate purposes. Stripe’s privacy policy is available at:
When you follow a link to another website, that website’s privacy notice applies.
5. Marketing and your choices
If we offer a newsletter, we will explain what you are signing up for.
Where consent is legally required for promotional emails or text messages, we will ask for it. The law may also permit us to email existing customers about similar goods if we provided a clear opportunity to opt out when collecting their details and in every later message.
We will not treat an unchecked box, silence or inactivity as consent.
You may opt out of promotional messages by using the unsubscribe option in a message or by emailing sales@anemexclusives.com.
We may retain a minimal record of your opt-out so that we can respect your preference.
We may still send order confirmations, delivery updates and important service messages because they are needed to administer your order and are not promotional messages.
6. Cookies and website information
The website uses cookies and similar technologies for functions such as basket operation, account access, payment security and remembering cookie preferences.
Other cookie categories may be used only when enabled and permitted under the applicable rules.
Our Cookie Policy describes the cookies and cookie groups that may be used and explains how to manage your choices. You can review or change optional cookie choices using the Cookie settings control on that page. https://anemexclusives.com/cookie-policy/
7. International processing and security
Some service providers may process information outside the United Kingdom.
Where an international transfer requires a UK legal transfer mechanism, we rely on an applicable adequacy regulation or appropriate safeguards, such as the UK International Data Transfer Agreement or UK Addendum.
Email sales@anemexclusives.com if you would like information about the safeguards used for a particular transfer.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration and misuse.
Access is limited to people and service providers who need the information to perform their work.
No online system is completely risk-free. Please use a strong account password and contact us promptly if you believe your account or an email from us has been misused.
8. How long we keep information
We retain personal information only for as long as it is needed for the purpose for which it was collected. We then delete or anonymise it where appropriate.
Order, invoice and VAT records
Normally retained for at least six years in line with accounting and tax-record requirements, and longer where a legal obligation or unresolved claim requires it.
Account details
Retained while the account is in use and afterward for the period reasonably required to handle related orders, security issues or legal claims.
Enquiries, complaints and returns
Retained while we handle the matter and afterward for the period reasonably required for follow-up, record keeping or a possible dispute.
Technical and security logs
Retained for the period required to operate and protect the website and investigate incidents, subject to service-provider settings and applicable legal requirements.
Marketing preferences
Retained until you change them. We may retain a minimal suppression record after you opt out so that we do not send further marketing against your wishes.
Cookie durations are described in the Cookie Policy.
A longer retention period may apply where we are legally required to preserve relevant records for a claim, dispute or investigation.
9. Your rights
Subject to applicable legal conditions and exceptions, you may ask us to:
- Give you access to the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Erase information where the right to deletion applies.
- Restrict certain uses of your information.
- Provide information you supplied in a portable format where the right to data portability applies.
- Stop processing based on legitimate interests where you have the right to object.
You can always object to direct marketing.
If we rely on your consent, you may withdraw it at any time. Withdrawing consent does not make earlier lawful processing unlawful.
We may need to confirm your identity before responding to a request. We normally respond within the period required by law and will tell you if a permitted extension is necessary.
Email sales@anemexclusives.com to exercise a right or raise a privacy concern.
10. Changes to this policy
We may update this policy if our services, providers or legal requirements change.
If a change requires a separate notice or fresh consent, we will provide it where required.